The people who'll be reading your business.

Three of us — it's a small team, not a "leadership page". You're trusting us with your data, so here's who we actually are.

C

Carl

Twenty years of making business easier

Two decades running a digital agency — websites, apps, systems, automations — all in service of one mission: making it easier for people to run their business.

Lightbulb exists because Ai collapsed the distance between a question and an answer. The insights were always there, buried in your invoices and inboxes — finding them used to mean four solid weeks of staring at spreadsheets. The Lightbulb framework does it in hours. That's the bit that still lights Carl up: handing owners their time back, or making them money. Ideally both.

J

Jack

Enterprise engineering, startup energy

Young, super keen, and genuinely doesn't seem to need sleep. Nobody works harder or longer — we've checked, it's slightly alarming.

Ex-Microsoft, where he engineered solutions for organisations from a hundred staff to a hundred thousand, and from £1m turnover to £1bn. He's worked with the big dogs; he'd rather help you. Fitness addict, golfer, first to reply in the morning and last to log off at night — and somehow cheerful at both ends.

T

Tom

Built it, sold it, done it

A well-travelled business owner who's built and sold in the technology space — including an MSP he grew and exited. He's sat on your side of the desk, which is rarer in this industry than it should be.

Tom's the money-and-marketing brain: the one asking what it costs, what it returns, and how it grows. If Carl finds the insight and Jack builds the pipes, Tom makes sure the whole thing actually adds up — for you and for us.

A fourth chair, eventually. The team grows when it needs to — slowly, and on purpose.

Most Ai training is bollocks.

Five minutes on LinkedIn will find you someone flogging it. Here's what you actually get, and why we do the opposite.

The course teaches your team to chat with Copilot. Six months later, the headline result: it can recommend a lovely restaurant for your next holiday. The holiday you're not taking — because you're still doing the invoicing at nine o'clock at night.

Our whole philosophy fits in three lines. Ai should give you time back, not homework. It should tell you things about your business you didn't already know. And it should pay for itself fast enough that you never have to take anyone's word for it — including ours.

That's it. No paradigm shifts, no journeys, no webinars about prompts. A diagnostic, a dashboard, a list of things to do. Then you get on with your evening.

When insights need hands.

The diagnostic tells you exactly what to fix. If you want help fixing it, we'll introduce you to implementation partners we'd trust with our own businesses.

Web & digital product

Sites, apps and product builds — the people we'd use ourselves, because we have.

Digital marketing

SEO, paid, email — specialists who trace spend to revenue, not to clicks.

Systems & automation

CRMs, integrations, and the small bots that quietly hand hours back every week.

IT & infrastructure

MSPs and security people who grant access requests in days, not geological eras.

Run an agency that's genuinely good at this stuff? Introduce yourself.

Fancy a chat with one of us?

One 60-minute call — with Carl, Jack or Tom, not a sales rep. Tell us what's eating your week, and we'll tell you what we'd point the diagnostic at first.

Book a discovery call → See how it works
Diagnostic proposal within 24h Debrief inside a week No lock-in, no hard sell